Enthusiastic and Determined

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Anomaly Final Paper

Last week we went on a trip at the anomaly. My aha moment was when we were taking a tour of the building we were going up down like a puzzle. Every building we went to was very dark and everybody was just into their work. The tour of the building was fast but interesting also the way anomaly grew their space in the building. The interior design was pretty cool because it was not too much but limited design. They are 7-floor production and each floor is a different department.

The new terminology I have learned is when anomaly hires new people they have essay questions which are quirky and it could be about anything. Anomaly wants talented personality which stands out. They have multiple essay question which interesting because not a lot agency have that kind freedom of writing. Also, employees have this right to present an idea to the founder about anything. If the founder likes it they go ahead with it.

The new thing I learned which I didn’t know before the trip was that anomaly is film heavy production. If you are associated with anomaly for 5 years you get to travel for a month in different country and pitch that project of yours. Anomaly also doesn’t worry about competition and they just grow nonstop. They Thursday which called the drinking day.

I don’t really see myself working in an environment like an anomaly because I didn’t get much insight into the company. I did get how you get an interview but not what they have done creatively. They do have big clients but I would need more information. I didn’t get to see the passion and creativity because we didn’t get to see their projects.

Anomaly encouraged us to go to Networking Events and be on LinkedIn. Take the opportunity that comes your way. They work on 100s of the campaign and it’s a crazy amount of work. They had all their awards place in one place. Overall, I did enjoy the trip but they had pitch and everything so we had no presentation. But at least we learned something by going there.

Summary

Anmol Kaur
Professor Frank Adae
February 28, 2016
                        Graphic Communication has categories of prepress, press, postpress. These three have their own way of describing communication. Not only drawing but having special skills in computer and being able to create creative work. Design Reproduction is an example that manipulated many ways. It makes graphic designer life easier because it focuses on aesthetic and creativity that makes the person’s attention on design rather than technology. Macintosh controls the graphic arts industry. It is important to understand the principle of design and technology. Printing and imaging have grown all the years and has done amazing works in all field. Packaging graphic is part of the graphic arts and it is the fastest growing industry. Back in the 1456, Gutenberg made mass production of printing possible. In 1970, change was the main part of printing industry. Invention of writing appeared in 4500 B.C and 3500 B.C. Ts’ai discovered how to make “paper” with pulp mixture of mulberry bark. Papyrus and paper came during 1085 B.C. Papyrus grew along the Nile River created smooth surface to write and draw. By 1500 more than 20 million books were print. Gutenberg printed Bible and in the west over 500 books paper existed 2,000 years. Professionals Manuscripts writing became an industry during the Dark Ages. Peter Ramus introduced the concept of print-oriented books to all the students. The book was the first “teaching machine” and the first mass-production produced. Nicolas Janson, the famous Italian printer perfected the clarity, beauty, and utility of the roman typeface. Lithographic solved many problems related to metal type, woodcuts, and copperplate. They were made from porous Bavarian limestone where images would go. It was the most economical way reproduce illustration and lithographic was the most popular. It is still popular today and highly sophisticated printing presses. Early newspaper was called Boston News-letter published in 1704. A lot of publication developed in 1800s to mid 1900s. Also Charles Mahon had method of printing stereotype from plaster molds. The Linotype Machine is one of the greatest inventions of all time. This was made by Ottamar Megenthaler who was German immigrant. Many books and newspaper were produced by this Linotype machine. The art of typography was developed and many typography is type and type design. After this many technologies were produced. Lases, microwave relays, and cable communication etc. Computers and the desktop were the innovation improved the printing industry. Chesley Carlson invented a process of printing plant. Xerography has become “on- demand” and became important to everyone. Graphic Communication came a long way and made many innovations.

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