Vasheee P. and I were fortunate enough to be partnered once again! Together we created a Design Brief:  

  • Our client is opening a new surf shop.
  • Create a visual identity for the new surf shop.
  • For the shop to be successful our job is to attract surfers from all around as well as Rockaway residents.
  • Current shops\ some of the competition are long-time veteran store fronts.  
  • Bring awareness to the local community residents as well as day commuters of the shop’s location. 

Individually we created an identity for Rockaway Surf Shop. I designed two logos.

Logo One | Concept One

Logo One | Concept TwoLogo Two
Logo Two Advertisement

Pura Vida (pronounces poo-rah vee-dah) is a Costa Rican saying that translates to “pure life” or “simple life”.  Further research indicated to many it’s more then just a phrase- it is a way of life.

Deliverables: Logos, letterhead, stationery – envelope, business card, store advertisement and a branding page. For the branding page we included deliverables we felt best suited the new brands aesthetic.

Closer Look:

Logo One | Concept One – Business CardLogo One | Concept Two – Business CardLogo Two – Business Card

(Click on the IMG to view at better quality)

SUMMER 21 | COMD4701 – Using Illustrator, Photoshop and Indesign.