The Impact of Graphic Design in Advertising on Consumer Consumption Behavior
Brief Overview
We are getting in touch with design every day, everywhere. When it comes to advertisement, graphic designs not only affect the trend and our aesthetics but also impact the perception of a brand and our desire to purchase. How does design motivate people to purchase a product or service? Does a good-looking poster or package design increase our desire to buy things?
Annotated Bibliography / Links:
- Annotated Bibliography
- Research Project
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