Prof. Jenna Spevack | COMD3504_D061 | FALL 2023 | Thurs 2:30pm

Discussion: Week 3 Manifestos

A manifesto is a declaration of intent — often the intent to bring radical change to the world. Throughout history, many art movements have written manifestos, and it’s always a sign that things have gotten real.

OBELISK – Art Manifestos Defining new realities

TOPIC

Graphic design was in its infancy in the early 20th Century, and the artists and designers of the avant-garde were laying the foundation for the field amidst worldwide upheaval and technological and social change. Like the artists and designers of the Avant-Garde, we as designers are called to address some of these same issues: the nature of communication, globalization, gender politics, body politics, and the representation of power. Add to that a worldwide pandemic, economic and racial inequity, and climate change. We have a lot going on to drive that passion for change.

After reading the manifestoes F.T. Marinetti, “Manifesto of Futurism” and Aleksandr Rodchenko “Who We Are: Manifesto of the Constructivist Group” found in our main text Graphic Design Theory: Readings From the Field by Helen Armstrong and reviewing the videos from the Week 3 Agenda, complete the following.

Compose your Design Manifesto in the style of Avant-Garde artists and designers. This exercise will also help you to start thinking about your research project and what matters to you; what drives you. Be poetic/abstract, but clear enough that we can get the idea or re-imagine passages from the manifestos that we’ve read. You might also look at other manifestoes for inspiration, such as A Designer’s Code of Ethics, or Manifestos: A Manifesto: The 10 traits of effective public declarations, or this collection of Design Manifestos.

Please include the following in your Manifesto…

  • Use short declarative statements in a list to define the philosophy, intentions, and requirements for the designer of today.
  • State the social, political, and ethical ideas that are important to you and necessary for a designer to consider.
  • Identify the technological concerns that designers must embrace or reject.

Share & Comment

Add your manifesto in a comment in this Discussion post by Wednesday evening. If you prefer to create visual or video of your Manifesto, you can link to a URL.

Using a nested comment, comment on at least one of your colleagues’ Manifestos.

11 Comments

  1. Jennell T

    Originally I did not create my manifesto specifically for design, I made it more broad. I wanted it to be able to apply to life overall.

    To be free is to see with your truest eye, to believe in things that put you in a positive space, and to partake in what’s real. And with this is declare:

    • We must demand the future that we want, an idle mouth will not get you anywhere
    • We must be knowledgeable in the past even if it makes us uncomfortable
    • We do not have to meet eye to eye, you get no points for being a “yes-man”
    • We must lead with conviction, be authentic and true
    • We must embrace inspiration, use it as way to develop your own work, but give credit where it’s due
    • We must understand that in our lifetime we may not create the next big change, but we will be apart of the greater sense of change
    • We must look to the future not as our enemy, take time to embrace it because it’s here to stay
    • Most importantly, we must live in the now

    Jennell Thomas

  2. Lola Lopez

    1. Design is everywhere, people are influenced by design even if they are not aware of this.
    2. Design should be made with caution, every decision should be carefully thought about.
    3. Some people are easier influenced than others, they should be considered.
    4. Designers have a lot of responsibility with their works, specially with designs that make people change their views or make big decisions.
    5. Designers shouldn’t trick their audience in a negative way.
    6. The audience doesn’t need to know how a design decision was reached, but they shouldn’t be deceived.
    7. Design shouldn’t be annoying in the sense that it becomes a burden for its audience.
    8. Designers should learn about empathy.
    9. Designers should uphold their ethics and standards.
    10. Design should keep evolving.

    I focused on dark patterns and deceptive design.

    • SarahJane Hayward

      I have been learning about dark patterns and deceptive design in some of my other classes as well. I think it was a really interesting focus for a manifesto and a super important topic to learn about as a designer.

  3. Jonathan Rodriguez

    • Design for purpose, find the solution
    • Consider the user or the audience using your work
    • Dont be boring, add your mark
    • More mistakes, more growth
    • Less is more
    • Design hot, edit cold
    • Produce timeless work
    • Get inspired by others work, not intimidated
    • Your in the drivers seat, not the computer
    • Ziqi

      I agree with more mistakes, more growth, and less is more. Adding more stuff to make it look better is actually the opposite.

  4. Ziqi

    • Designers uses their skills to talk about the problems they are dealing with and what they would want
    • Design is everywhere
    • Designers create ideas to solve problems
    • Manifestos exist to challenge people and provoke them
    • Designers/Artists would have to take responsibility in case something happens
    • Manifestos are advertisements
    • You want to grab attention and let people join you
  5. TszYin Tung (Alice)

    • Design allows crazy thoughts
    • Make your design impressive
    • The best designs usually are not complicated
    • Deliver your message clearly
    • Try new color combination
    • Make your design relatable
    • Simplicity sometimes works better
  6. SarahJane Hayward

    • Design with purpose 
    • Approach your audience with empathy 
    • Let the form and function of your environment inform your designs 
    • Trust yourself but be open to criticism 
    • Every design decision should be based in research 
    • Be the bridge between cold research and the warm language of emotion
    • Become inspired by design around you but not derivative
    • Strive to not create harmful design
  7. Fenix Frias

    1. To get ahead is a designer’s downfall
    2. Pressured by the perfectionist’s brain we’re all born with
    3. Take steps, not leaps
    4. Taking leaps results in:
    5. overdesigning
    6. bad design
    7. rushed design
    8. unoriginal design
    9. Don’t fear failure, your originality will outshine your mistakes
    10. Stop using Helvetica! (my opinion)
  8. Lyonel

    1. Design with purpose – Always prioritize functionality, design to solve real issues.
    2. Sustainable design – Always have nature in mind. Design so your ideas are kind to the nature and will not leave a footprint in the environment. Always try to recycle and reuse materials while searching for the quality at the same time.
    3. Repudiate evil intentions – Don’t just design to make money, always keep mankind in mind, repudiate clients evil intentions that will only look for bigger revenue.
    4. Design to last – Keep future in mind at all times. Think about the immediate future and what things in that future can cause your design to become obsolete too soon. Thin ahead for longer usability.
    5. Design to include – Not just design for the majority, also do not design for minorities. There is always a way to include minorities in our designs.
  9. Nicolas

    1.     To think and decide for self.

    2.     To be open to (be) inspiration from (to) all things

    3.     Reflect on the past and seek refinement

    4.     Always being open to engaging in feedback

    5.     To capture experiences and essences

    6.     Learn to use tools and technology as they continue to evolve

    7.     Observe and listen internally and externally!

    8.     To combine photo and type in a defined aesthetic

    9.     Transferring skills between mediums.

    10.  Become the change you wish to see, and beyond…

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