Prof. Jenna Spevack | COMD3504_D061 | Fall 2022
F.T. Marinetti, “Manifesto of Futurism”; Aleksandr Rodchenko, “Who We Are: Manifesto of the Constructivist Group”; and El Lissitzky, “Our Book” are found in our main text Graphic Design Theory: Readings From the Field by Helen Armstrong on pages 19-31.
Both manifestos were created to … Read More
Hall, Sean. This Means This, This Means That: A User’s Guide to Semiotics, Laurence King Publishing, 2012 (Chapters 1 & 2) pgs 21-67.
A sign, according to Saussure, might be either something visual or words conveying a meaning. A sign is made up … Read More
Armstrong, Helen. Graphic Design Theory: Readings From the Field, Princeton Architectural Press, 2009. Pages 9-15.
Revisiting the Avant-Garde
From what I’ve learned from Helen Armstrong’s book, “Graphic Design Theory: Readings from the Field,” design is a way to convey anything, such as your idea, … Read More
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