I do agree with Paul Rand about the relationship between designer and client. They both should know their strength and they should have mutual respect for each other. for instance, when it comes to us designers we come from our own creative world and we like our creative freedom on the hand, there is the possibility that the client we are working for may not understand this so in order for us to work it is necessary that we both should work together in our domains.

The difference between mainstream and underground does exist today it may not be as big as it use to be in the past because of the advancement in technology and the internet, but it has become easier to go mainstream with the help of the internet and social media today.

Early avant-garde culture jamming often involved the use of irony and satire to challenge the status quo and criticize the mainstream. One example is Dadaism, which was an early avant-garde movement in the early 20th century that used absurd and nonsensical art to challenge traditional values and the establishment. An example of this is the work of Hannah Hoch, who used photomontage to create surrealist images that challenged the traditional values of the time and commented on the absurdity of modern culture. Her works, such as “Cut with the Kitchen Knife Through the Beer-Belly of the Weimar Republic”, are often seen as an example of early avant-garde culture jamming.

An example of culture jamming today is the use of street art to challenge the dominant consumer culture. This often takes the form of graffiti, murals, or even stickers that contain messages that challenge societal norms and corporate logos. For example, a popular culture-jamming image is the ‘corporate logo takeover’ where a familiar corporate logo is altered to emphasize an underlying critique of the corporation. This could be a McDonald’s logo with the slogan ‘McDiabetes’ to criticize the unhealthy nature of their products or a Nike logo with the slogan ‘Just Don’t Do It’ to encourage people to think critically about consumerism. These images are often used to challenge and question the status quo, and to advocate for social and environmental justice.