StartApp

Product/Service: This company helps app developers generate revenue for their apps.

Founder/Co-Founders: Gil Dudkiewicz- CoFounder                Ran Avidan- Co-Founder

Office/Headquarters:

584 Broadway St.    12th Floor Suite 1206

New York, NY 10012

Method of Making Money:  Through royalties. By integrating apps with the SmartApp software development kit.

Target Customers:  Companies that develop apps. Also anyone who has created a great app and needs help promoting it.

How many current users/customers, etc: Over 300,000,000 active users every month

How does the company advertise its product/services?  Through banner ads. Through native ads.

Competitors/Competitive Advantage: Admob and InMobi.  The advantage that StartApp offers is that app developers get paid $50 per 1,000 downloads. This is something that competitors can’t or won’t do.

Works Cited:

http://www.forbes.com/sites/shamahyder/2014/09/08/15-tech-companies-taking-nyc-by-storm/

http://www.startapp.com/

http://venturebeat.com/2012/07/18/startapp-reaches-150m-downloads-brings-10x-more-revenue-to-developers/