Instructions
1. First, let’s read the following report on NYC tech growth:
https://nycfuture.org/research/publications/new-tech-city
2. Discuss
3. For the remainder of class we will complete individual research reports on NYC-based tech and media companies.
FINDING A COMPANY TO RESEARCH
If your group already has a company in mind, great! But, to further research NYC-based tech firms, visit these sites & articles:
- http://www.digital.nyc/startups?collection=We+are+Made+in+NY
- http://www.businessinsider.com/cool-startups-to-work-for-in-new-york-2014-10#
- http://www.forbes.com/sites/shamahyder/2014/09/08/15-tech-companies-taking-nyc-by-storm/
FORMAT
Your reports must be posted as a blog, categorized as “NYC Tech Profiles” by the end of class today.
CONTENT
Your reports should include the following information about the company. Please use the same headers I have here.
Product/Service: What, in a sentence, does this company do/sell?
Founder/Co-Founders: Who founded the company? Are they still involved in day to day operations?
Office/Headquarters: Where is the company located? Do they have a single headquarters, or do they have locations throughout the country/world?
Method of Making Money: How does your company make money? Through advertising, subscribers, royalties, affiliate purchases, lead generation, selling data, or freemium payment models?
Target Customers: Who are the target customers for this company?
How many current users/customers, etc: How many customers do they currently have?
How does the company advertise its product/services?
Competitors/Competitive Advantage: What companies offer services/products that compete with your chosen company? What sets your chosen company apart from its competitors?
Works Cited: You must document all the websites and articles you use to find the above information. Simply include a list of websites at the end of the blog post.
