CourseHorse

CONTENT
CourseHorse, Inc., found in 2011

Product/Service: What, in a sentence, does this company do/sell
It sells educational classes of broad categories from 800 top educators for all ages in New York, Los Angeles and Chicago.

Founder/Co-Founders: Who founded the company? Are they still involved in day to day operations?
Nihal Parthasarathi, CEO and Katie Kapler, EVP, Product, are currently involved in its day-to-day operations.

Office/Headquarters: Where is the company located? Do they have a single headquarters, or do they have locations throughout the country/world?
It is headquartered in New York and located between the streets of Spring and Varick in the Soho District of Manhattan. Its class providers/partners are located in New York, Los Angeles and Chicago.

Products/Services: What does the company offer its users/subscribers? Services, products, consumer goods?
CourseHorse offers 40,000 courses from 800 top quality class providers in New York and Los Angeles. It helps people of all ages to identify, find and enroll in class according to their interest and needs. It also offers points reward system to reward returning students with discounts.

Method of Making Money: How does your company make money? Through advertising, subscribers, royalties, affiliate purchases, lead generation, selling data, or freemium payment models?
The company earns a commission every time a student books a seat.

Target Customers: Who are the target customers for this company?
Students of all ages and professions.

How many current users/customers, etc: How many customers do they currently have?
Revenue: 2M as of January 2014. It continually to grow at 7 times per year and current at a $3.5M run-rate.

How does the company advertise its product/services?
Via its official website: http://coursehorse.com

Competitors/Competitive Advantage: What companies offer services/products that compete with your chosen company? What sets your chosen company apart from its competitors?
It seems to me is a very new start-up tech company of its kind.

Works Cited: You must document all the websites and articles you use to find the above information. Simply include a list of websites at the end of the blog post.
Listed as #73 by Forbes as America’s Most Promising Companies (2014) http://www.forbes.com/companies/coursehorse/
http://www.forbes.com/sites/nyuentrepreneurschallenge/2012/12/10/from-75k-to-500k-how-nyu-entrepreneurs-challenge-kickstarted-coursehorse/

Leave a Reply

Your email address will not be published.