For my genre, I choose my major Hospitality Management. Right now I’m learning how to become a chef that understands some kitchen skill and structure. Also I was learning how to write a menu description up to standard. Menu description usually writes by the chef who is know everything about kitchen and plate costing. Also menu description helps customers easy to understand what ingredients in the food. When it is written well, the description conveys the soul of the restaurant and lead to higher profits. The chef is the speaker who describes the menu by using professional and special words to telling the customer as an audience. Such as “trigger ingredient”, “colorful”, “flavorful”, “lightly”, “stronger”.