BUF 3100- Trend and Social Media

Course Description:

In this course, I looked into analyzing current color, fiber, and fashion trends and their implications for sales forecasting within the apparel industry. Through thorough research and analysis, I learned to craft fashion forecasts tailored to specific seasons, honing my ability to predict trends in color, fabric, silhouettes, and textures. My tasks involved creating detailed trend forecasts and merchandising plans, integrating mood boards, sketches, and spec details. Additionally, I gained valuable insights into effectively communicating my ideas to pattern makers and other key players in the fashion production process. By the end of the course, I master skills such as predicting the direction of fashion change, leveraging historical fashion cycles, applying the diffusion of innovation concept, and conducting consumer research across various platforms.

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