One of the things that people do first when they are about to try a new restaurant is to look up the pictures of food from yelp.com or any other sites that contains the pictures of food that the restaurants serve. The reason why people do it is because they want to get as much information as they can. Texture of a food in a picture provides various information to customers. The picture I took is strawberry shaved ice that I had couple of months ago. The strawberries are very red, shiny, and sugar powder on top of strawberry looks very smooth. From these information, we can assume that the strawberries are very fresh, and it’s very sweet. Most of pictures of food are used to enhance their “texture” and maximize the imagination of customers so that it can stimulate their consumer sentiment. However, sometimes it is more effective when they photograph a texture that hard to guess. From the picture of strawberry shaved ice, the white flour looking powder in the base layer is actually the ice. Now, when people find out that it was shaved ice, the two different textures, (smoothness and coolness) are going to be added together vaguely, just enough to stimulate their curiosity. As mentioned above, photograph of a food texture can provide numerous information, and it’s our jobs to use it wisely to promote our product to customers.