Part 1
Establish your mission statement and support content turn in the assignment on blackboard in the HW tab. To support your work attached is the City Tech branding guide.
- Mission statement (One sentence
- Objectives (at least 3)
- Value proposition (at least 3 not more than 5)
- Elevator pitch (One Sentence)
The guide below will help you choose your words and share City Tech content strategies to support your ideas.
Part 2
The second part is identifying and defining your audience. Create a table for your event. Include the title of the event, the project team members names and job titles in the header
| Target Audience | Goals | Technology | ||
|---|---|---|---|---|
| City Tech Community | to be entertained and return to attend another event | Facebook, linked in, Pinterest | ||
| 14-18 high school age Recruitment | be entertained, return to attend another event and be interested in attending college | Instagram, snapchat, twitter | ||
| 10-14 age group audience for the Gravesend Inn attraction | be entertained, have fun and want to return to attend another event | AIM, Roblox, schools | ||
Part 3
Create a plan develop a plan draw a timeline, then use the information to build a Gant chart. Then use the information from your Gant chart to create a PERT table and then the chart. Label your critical path and look for any dependency linkages. These are the critical steps in your planning. Assign your best staff to responsibilities’ along the critical path and give your dependency linages your attention.
Assignment
Turn in each element to blackboard, Assignments tab, marketing folder.
Turn all created content in a power point that presents parts 1-3 for your client. (The class and your professor) post to the discussion board and Assignments tab, marketing folder.
