Live Event Management

Event Management in Live Entertainment

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  • Lecture Content
    • Events 101
    • Marketing Lecture
    • Teamwork Techniques
    • Communication
    • Estimate
    • Pop up planning Documents
    • Pop up event presentation planning
    • Networking
  • Assignments
    • Building Teams
    • Production Team
    • Virtual or Pop-up Event Assignment
      • Week 1 assignment one page essay defining a pop up event
    • Marketing Assignments
    • Communication docs
    • Estimate Assignment
    • SWOT Analysis
    • Live Event Experience
  • Independent study content
    • IS Marketing Lecture
    • IS Marketing assignments
    • IS Planning Lecture
    • IS Planning Assignment
    • IS Estimating/budget Lecture
    • IS Estimate Assignments
    • IS SWOT Analysis Lecture
    • IS SWOT assignment
    • IS Final Project
  • Tools
    • Draw.io workshop
    • Excel
    • Gantt Charts
    • PERT Charts
    • Work Breakdown Structure
  • Faculty

IS SWOT Analysis Lecture

SWOT Analysis is used to evaluate a project before it starts. Create two SWOT projects one for Woodstock 99 and then for the updated Woodstock. Compare the outcomes. You will do the first Analysis at the end of your research of Woodstock 99. Do not work on the Updated Woodstock SWOT until you have completed the planning and organizing phases.

SWOT helps you analyze the potential success of an event. With the SWOT analysis, you can identify strengths, weaknesses, opportunities and threats of your project. Please also divide the factors into internal and external. This facilitates the assessment for your event. You can’t change most of the external factors of your event, such as the weather. But you can make sure that you are well-prepared for all circumstances. Important hint for your SWOT be honest and thorough.

Use all the information you have created: mission, Audience profile, planning charts and estimated costs to find  and support your SWOT lists.

Once you find three to five items for each area. Use the analysis to do the following.

  • Combine a Strength and Opportunity
  • Compensate a Threat with a Strength
  • Shore up a Weakness with an Opportunity
  • Evade a Weaknesses and Threat

What did you learn? What can you change? Did any items change categories during your analysis?

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The OpenLab at City Tech:A place to learn, work, and share

The OpenLab is an open-source, digital platform designed to support teaching and learning at City Tech (New York City College of Technology), and to promote student and faculty engagement in the intellectual and social life of the college community.

New York City College of Technology City University of New York

New York City College of Technology | City University of New York

Support

Help | Contact Us | Privacy Policy | Terms of Use | Credits

Accessibility

Our goal is to make the OpenLab accessible for all users.

Learn more about accessibility on the OpenLab

Copyright

Creative Commons

  • - Attribution
  • - NonCommercial
  • - ShareAlike
Creative Commons

© New York City College of Technology | City University of New York

Live Event Management
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