Contents
Event definition
- One off
- Unique
- Organized activity
- An experience beyond everyday life
- Indoor/outdoor
- Duration one day
- Free/pay/combination
- Public/ community/business
- In partnership/community involvement
Types of events
- Music
- Arts/dance literature
- Street festival
- Sports
- Party
- Production launch
- Cultural
- Comedy
- Educational
- Charity/cause related
- Celebration/awards
- Historical
- Youth
- Food and drink
- Craft
- Dinner
- Hobby
Event Deadlines:
| Item | Date | Description |
|---|---|---|
| Event pitch | March 1, 2023 | Team presentation |
| Determine materials and technology needed | March 8, 2023 | Deadline for all teams Final update |
| Event selection | March 15, 2023 | SWOT analysis discussion |
| Marketing launch | March 29, 2023 | Post content to social media |
| Rehearse event | April 19, 2023 | All hands-on deck to support event |
| Presentation | April 26, 2023 | Everyone is present at event |
| Postproduction review | May 17, 2023 | Finals |
What is a Pop up?
Virtual event advice video
Description
Find or create a script of a 5–10-minute experience or story. Your Professor must ok the content before you start.
- Name your event
- Create a marketing strategy
- Determine the talent needed
- Determine the staffing needed
- Create a WBS for the week leading up to the event.
- Create a pert chart to determine challenges in the production process.
- Create an estimate.
- Present your proposal.
Event proposal presentation evaluation Rubric
| Topic | ignored | attempted | successful | |
|---|---|---|---|---|
| Mission Statement | Elevator pitch and objectives listed | Three items installed in statement | ||
| Marketing | ignored | Audience defined, objectives, value proposition and Timeline 2 items | audience defined, objectives, value proposition and Timeline | |
| WBS day of event | list | chart completed | ||
| Staffing | list | list with outcomes for each role defined | ||
| Airtable | 50% done | 100% done | ||
| estimate | Ignored | list one sheet for entire event | EXCEL doc with materials, labor and totals sheets | |
| Outcomes | Defined | Measurable | ||
| Achievable | not enough information to make a determination | Excellent idea but not enough time to do this semester | With the information presented this event could be present after spring break | |
