IS Planning Assignment

Instructions

1. Create a Gantt, Pert and WBS charts for the planning and execution of the Woodstock 99, later on you will recreate the same charts for theUpdated Woodstock Concert.
2. Use the same list of tasks for all three charts.

Examples

Below are examples of GANTT, PERT and WBS charts for a marketing team plan. Starting with the Mission Statement and finishing with Analytics.

 

PERT Table and Chart

 

The critical path trail includes:

• Mission statement
• Target Audience
• Channels
• Youtube
• Analytics

WBS Chart document

Contents

• Diagram
• Outline
• Dictionary

 

WBS Diagram for Marketing Plan

Outline

1 Marketing Plan

• 1 Marketing Plan
  • 1.1 Mission Statement
  • 1.2 Values
  • 1.3 Elevator pitch
• 2 Target Audience
  • 2.1 Youth
  • 2.1.1 Students
  • 2.1.2 Senior citizens
• 3 Channels
  • 3.1 Facebook
  • 3.2 Linkedin
  • 3.3 Instragram
  • 3.4 Website
  • 3.5 Youtube
• 4 Analytics
  • 4.1 Create menu
  • 4.2 estimate costs
  • 4.3 finalize hits
  • 4.4 order additional ads
  • 4.5 Tickets sold

Dictionary

Marketing Plan– System to attract audience to buy tickets.

Target Audience- Profile of assumed attendees.

Channels– List of locations to run social media ads online.

Analytics-. Collection of data on the use of each channel social media adds