Richard Foster’s photography style is very elegant and clean photography. His photo with Stella McCartney is simple with reflection and a little bit of color. He works with light to have a greater contrast in his images. The shapes and negative and positive shapes are working for Tom Ford. Prada Fragrance is caught your attention because of color and reflection. He doesn’t create a mess it’s just to the point. He creates a focus on the model and plays with color. He is the best in taking still life of the fragrance. He also masters motion using contrast. He gets close up shots and uses shapes to focus on the product.

Marcel Christ creates a series of photographs in which he work on commercials. In most of his work, he used plain background to show the dominance of the subject for the viewer. He also used one light comparing to Gregg Schapps. He likes to do his work playful and with movement on the subject.

Gregg Schapps creates photographs where he used colorful background, sometimes with patterns. Comparing to Marcel Christ, he used couple lights, which are background light and also a light which comes in a perspective way in 45 degree angle. Usage of light he likely experiments shadows on the subject. In my opinion, Gregg Schapps becomes more successful on making a high contrast on his photographs than Marcel Christ.

I am doing an ad campaign which is a continuation of my senior project. My topic is called FEM (Female Empowerment Mentorship). This mentorship targets young women from ages 14-24 and factors in the support that is not there for them. Their community does not support their goals, school career and/or their personal lives. The meaning of community is also in the household. Some young women are not supported with a single parent household, two parent household with demanding jobs and an abusive household.

My audience are parents ages 30-50 and young women ages 14-24. The mentees will be ages 24-34. My images include people for the campaign.

My idea for the ad campaigns are:

-Incorporate harsh but gentle factors (Putting percentages of whats going on in the community and putting a face to it)

-Use each letter to show young women what the program is about

-Doing portraits of mentors and mentees and how they can benefit from one another.

Campaign Idea

My final project will be on Awareness on Lactaid Milk.  My target audience is people who are lactose intolerance. I want an awareness campaign on Lactaid Milk. I want to do still life and portrait photography. I want the images to be informative and cheerful also to excite the audience about the product. It’s definitely literal to explain the product. My images will include the Lactaid milk all products.

I want Lactaid Milk to be shown as happy and healthy living. Educating people on what the milk has and not have. I will use taglines to educate people more about the milk. I will need milk and gallon of milk and blue background. The light needs to be bright in order to see the white color milk.

For example, 75% of the population of the world is a lactose intolerance. All the taglines will be on facts about milk.

Main Topic: Ore Ida
Focus: Product
Audience Description: Young urban adults 20-30 who have forgotten about the great taste of OreIda French fries, and avoid frozen food because it isn’t healthy.

Tone: Fun & Fresh

Tagline: Seeing Things?

My photos will have a surrealistic and bright look and feel and will show French fries taking the place of common household items. (See inspiration from Olivia locher)

4 shots planned

French fries as shoelaces (Shoestring/regular)
French Fries as earrings (curly)
French Fries as a phone cord (curly)
French Fries as a picture frame (crinkle cut)

For my final project, I wanted to do something different, fresh, vibrant and unusual with my pieces. My foundation as an artist led me to be a graphic designer transitioning into advertising and design. I wanted to pay homage to my first love which is art. I conducted some research to see what I wanted to do with the idea of art and came across an article that has 20 modern remakes of famous paintings. From this, it sparked an idea of “Art redefined in your image today.” This means that I’ll gather subjects to reenact how these famous subjects would pose today in 2018 using my subject’s personality of how they pose. Below I will include some visual inspiration that I will include in my shoot day1-day3.

The famous paintings I’ll use.

The color’s I’ll use on my subjects which is bold and vivid and will be lighted with gel fills will an already colored background.

The last thing that I would want to do is to make my subject draw doodles of images and words that describe who they’re as a person. this will be placed behind the subjects once I’ve digitalized it.

Here are some examples:

Richard Froster’s photographs are very surrealistic. The photos are mostly white with a hint of color. The colors are very strong and grabs attention. There’s a strong black and white in his picture with a little hint of color. It makes you feel calm, quiet and deep inside. At some extent it makes me feel very lonely which is very poetic.

The two glass photos by Marcel Christ and Gregg Schapps are different and similar at the same time. The difference between these two photos at Marcel Christ is pouring the milk into the glass and Gregg Schapps is using color full Rubik’s cubes. Marcel is using diffuse reflection to create a reflection. It makes the reflection paper and the milk is also blending in with white background. The milk is pouring in the into the glass and it makes abstract shapes with that. Gregg is using direct reflection to produce a full glass of water with a splash of Rubik’s cubes. Both are similar images because it contains same content of glass and milk and water. In Gregg’s images, colors are balanced and pleasing to look at it. Both photographers achieve means of direct and diffuse direction.

I read this poem called “Life Without Technology” at this site www.powerpoetry.org/poems/life-without-technology and its all about we as human beings are being held captive by the technology thats all around us. Even I get caught up in this problem. I officially became a zombie when I got my first cellphone in high school. Even to this day which is mostly my fault but try to get out of it by distracting myself with healthy activities like yoga, cleaning, cooking, and all sorts of everyday stuff that we as human beings need to survive in life.