When it comes to quality between the beats and the Bose headphones there about the same quality. However, in there ads they are promoting there brand in a different way. In both ads it shows a certain lifestyle and audience that the brand is encouraging. In the beats ads it shows african americans male athletes with a focused and determined expression. In my opinion its promoting people be to be more like these athletes, and that if you wear beats brand you’ll be able to be as focused as them. In the Bose ads it shows more of a family oriented people which shows multiple pictures of them at different levels which suppose to symbolize music levels. This ad. I feel like the ad. is to focus on people in a middle class background who understand stand the everyday noise that we experience.