These campaigns focuses on an adult audience. But how it’s executed is a whole different story. In Foursquare, you have two individuals different from one another that shows bubbles of places of what they want. In Yelp, the way it’s done uses humor to get a more broader audience despite focusing on just adults. Yelp uses bad situations but makes them better if they used Yelp to get them to the places they want. While Foursquare focuses more on a more serious approach trying to show how convenient they are despite Yelp being far more superior in there message.