This both campaigns uses dancers differently from one another. On Raymond Weil ad uses monochrome. Also it uses high contrast because to show the feelings of strongness of the Watch. Also the dancer’s wore tank tops to show the wrist I guess. On  Pantone ad it looks so different. The ad has color that gives feelings of joyfulness. And the view of the ad kinda look as it captured as panorama view. The dancers dancing the way they feeling. Also they are coverup with white cloth because of the skin color not to be mix in with other color. The shadow is not dark enough because the photographer doesnt want to see strong contrast.