http://www.bbc.com/news/business-32082968

For my Final Project I will address a topic that keeps me motivated and should inspire people to do well for others, I am talking about the global poverty rate. For most people (in my opinion) that think poverty is just a part of reality, that it just can be helped; to them i say “you are wrong”. The current rate of poverty is plummeting, it is now lower than 10% of the world population. Now I know 10% doesn’t sound like much, but to put it into better perspective thats around 7.4 million people that still live in poverty. Thats 1 million short from the population of the entire state of New York. Of course this is just my view. Through the use of this article posted on the BBC global site, I will attempt to create my view of how possibly impactful this article can be with its statistics and all.

Image 1)

• The tone will be some what depressing, a feeling that will make you sick that this view of poverty actually exists.
• The target audience would be the socially conscious middle aged person.
• A very literal approach
• The text would be an excerpt from the article, maybe a statistic value of the poverty rate.

Image 2)

• The tone will be a thought of possibility, where something seems possible.
• The target audience, optimistic people and millennials
• a more dramatized meaning of optimism
• the only text will be the title of the article “Is it possible to end global poverty?”

Summary: “she being brand” by e.e cummings is a relatable poem to anyone that has a car of first love. Cummings describes the car in this poem as if it was a beautiful women.  I found it very interesting that there are some many human personalities that a person can give to a car.

“Coming Home, Detroit, 1968” by Phillip Levine this small excerpt talks about how a daily drive through the city of Detroit has gotten so bad that its a challenge just to drive though the streets. Where he even explains that the rivers stop at the concrete floor of the city. and how the smog from the factories cover up the rays of the sun. Overall this is a good way of opening peoples eyes and tell them about the harm they bring with all these factories and cars.

Communication problem: For the poem should communicate a sensual feeling. something relatable where a warm color palette is used. As for the second story, the image should show the dominance  of cars and industry.

Image Ideas: For the poem I imagine a close crop of a car, with a bright pink or red to show sensuality. To give a warm and inviting feeling. For the story I imagine a small group of cars facing one large car to show how society lines up to a greater industrial power. With a dark and cool color scheme it should be easy to portray.

Results: For “she bing brand” the image came out light and sensual. It starts to resemble a album cover. Overall though I feel it portrays e.e cumming poem fairly. As for Phillip Levine’s story I lined up the car to look as if it was a car meet. I looks like a military brigade getting ready to storm a city. The dark color tone show how strong the car industry really is.

Summary: The article goes over many key points like how some potatoes are bing registered as Monsanto patent, how most potatoes are being genetically engineered to make them look bigger and taste better, and how their now being registered as pesticides. WAIT WHAT PESTICIDES!!! How can any company even approve of this, when people are being sold potatoes filled with tons of harmful chemicals that can possibly hurt our own human bodies.

Communication Problem: For The Botany of Desire, the images should show how labs are altering the genetics of the potatoes we see on a day to day basis.

For the Idaho potato ad I figured it should use a warm color scheme and a natural looking color.

Image ideas: For The Botany of Desire, I image a hand using a syringe to inject the potato with harmful fluids. The scenery should resemble something like a lab. For the Idaho potato, placing the potatoes in a way where it looks like a family and a warm yellow or orange background.

“She being Brand” by e.e Cummings

Summary: This poem is like the first time you get a car and like the first time you make love. There are several parts where the author talks about “oh and her gears being in A 1 shape” and “I touched the accelerator and gave her the juice;good”, it was after hearing the poem that i really got the sense of the poem. this middle aged man is riding his car for the first time in a while and is describing the car like a women.

Image Ideas: Using an old time car from 1900-1940, i will prop two cars in a way so it resembles a human action. Using primarily red colors to give that sense of lust and romance between a person and their car, or between two cars.

“Coming Home, Detroit” by Phillip Levine

Summary: This poem is more dramatic in the setting and story. this talks primarily about the modernization of the city of Detroit and how the pollution of all the factories and cars are making the skies more polluted and the river reaching their end by the color of iron. The poem gives a very dramatic way of a ride through the city becoming an eye-opener for this man driving is car to work (work= everyday)

Image Ideas: Using grey color scheme I will show how cars and modern society is killing the natural environment on a daily basis.