Read the excerpt from Michael Pollan’s Botany of Desire.

Write a short description in your own words of the opinions expressed by Michael Pollan in this short piece.

Suggest several images that might work as illustrations for this article.

The central metaphor of this brand campaign in my opinion would be painting the world with light. They use light techniques and trick to create their message and view of all these wonderful colors rather than post process them like most people would. The message is pretty effective showing that you can do so much with light to show a message and brighten up anything with various colors and moods. I found it really interesting how they mixed lights to create the various colors they want. – Randall

I believe the pantone companies metaphor in this campaign is trying to say that theres
light and movement in colors. Color makes your eyes move more through a picture or
a drawing and light reveals the content of the subject matter. even though ballerinas have nothing to do with this company they used it to promote movement in colors.