The central metaphor of this brand campaign in my opinion would be painting the world with light. They use light techniques and trick to create their message and view of all these wonderful colors rather than post process them like most people would. The message is pretty effective showing that you can do so much with light to show a message and brighten up anything with various colors and moods. I found it really interesting how they mixed lights to create the various colors they want. – Randall

Leave a Reply

Your email address will not be published. Required fields are marked *