Assignment Overview:
In this assignment, students will take on the role of social advocates and designers, working to create a series of impactful PSA posters or digital ads that address a pressing social or environmental issue. Through their design choices and compelling messaging, students will be challenged to raise awareness, promote understanding, and inspire action for positive change preferences.
Objectives:
- Understand the role of design in communicating meaningful messages for social and environmental causes.
- Develop creative thinking skills to design visually engaging PSA posters or digital ads.
- Craft persuasive and impactful messaging to raise awareness and motivate change.
- Consider the target audience’s perspective and emotions to effectively engage and connect.
• Cultivate a sense of responsibility and advocacy through design work.
Assignment Components:
1. Issue Selection and Research (10%)
- Choose a specific social or environmental issue that resonates with the team.
- Conduct in-depth research to understand the issue’s root causes, impacts, and potential solutions.
2. Visual Design and Messaging (30%)
- Design a series of PSA posters or digital ads that capture attention and communicate the issue’s urgency.
- Use imagery, color, typography, and layout to evoke emotions and resonate with the audience.
- Craft clear and persuasive messaging that motivates action and change.
3. Target Audience Analysis (15%)
- Analyze the characteristics, interests, and concerns of the intended audience.
- Tailor the design and messaging to effectively reach
4. Campaign Strategy and Implementation (25%)
- Develop a campaign strategy that outlines where and how the PSA materials will be disseminated (online, public spaces, social media, etc.).
- Plan the timing and frequency of releases to maximize impact and reach.
5. Reflection and Advocacy (20%)
- Prepare a reflection presentation discussing the design choices made and the rationale behind them.
- Reflect on the potential impact of the campaign on raising awareness and promoting change.
Submission Guidelines:
- A document detailing the chosen issue and the research conducted.
- Visual designs of the PSA posters or digital ads with accompanying persuasive messaging.
- Campaign strategy document outlining distribution and release plans.
- Reflection document discussing design choices and the campaign’s potential impact.
Grading Criteria:
- Relevance and importance of the chosen social or environmental issue.
- Creativity and visual impact of the PSA designs.
- Clarity and persuasiveness of the messaging.
- Alignment of design and messaging with the target audience.
- Reflection on design decisions and the campaign’s potential effectiveness.
Objective: The objective of this assignment is to create a compelling Public Service Announcement (PSA) poster with a size of 11×17 inches. The goal is to raise awareness about a social or environmental issue by selecting a thought-provoking quote from the internet and incorporating it into a visually engaging design.
Key Components:
- Quote Selection:
- Choose a powerful and relevant quote from reputable sources on the internet. The quote should be succinct, impactful, and directly related to the social or environmental issue you want to address.
- Research and Understanding:
- Conduct thorough research on the chosen issue to gain a deep understanding of its significance, causes, and potential solutions. This will inform the visual elements of your poster.
- Target Audience:
- Identify the target audience for your PSA poster. Consider the demographics, interests, and values of your audience to tailor the design and messaging effectively.
- Visual Elements:
- Design a visually appealing poster that complements the chosen quote. Incorporate relevant images, symbols, or graphics to enhance the message and evoke an emotional response from the audience.
- Layout and Composition:
- Pay attention to the layout and composition of the poster. Ensure that the text is easily readable, and the overall design flows cohesively. Use a combination of colors, fonts, and spacing to create visual hierarchy.
- Branding and Logo:
- If applicable, incorporate relevant logos or branding elements to lend credibility to your PSA. Ensure that the branding does not overpower the main message of the poster.
- Call to Action:
- Include a clear and compelling call to action that prompts the audience to take steps toward addressing the issue. This could include donating to a cause, spreading awareness, or participating in relevant initiatives.
Submission Guidelines:
- Submit a high-resolution digital file of your 11×17-inch PSA poster.
- Include a brief written explanation of your design choices, explaining how the visual elements and chosen quotes work together to convey the message.
- Ensure that your submission adheres to any additional guidelines provided
Assessment Criteria:
- Creativity and Originality
- Relevance of Quote
- Clarity of Message
- Visual Appeal and Composition
- Alignment with Target Audience
- Effectiveness of Call to Action
FINAL DUE DATE: SUBMIT BEFORE 6PM & PRESENT ON MONDAY, MAY 20TH, 2024
- Submit Behance link to Openlab post
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