What came to mind when thinking about my logo sketches was, I wanted simplicity, I wanted to show case something soothing, relaxing but that still stands out. I came up with a few concepts (sketches 3 & 8) of the product melting down the characters of the letters, to mimic the way the product would seep into your skin but then, it felt too much like Kylie Jenners existing lip make up line so then I started imagining what my logo would look like inside the shape of a laying body on it’s side (sketch 2). I then thought that was too busy for a simplistic logo so I took the curve of the one side of the body and incorporated it into the characters of the letters.
I went into Indesign and found some glyphs of the letter P-I-E-L and put them together to see how they would look, I felt pretty confident about them together after I customized the existing glyphs and removed some qualities of them to make them my own. I then turned the glyphs into outlines and brought them into illustrator to incorporate the curve of the body into those glyph characters and thats how I came up with the logos to the bottom right of the art board.
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