Author: Sarah (Page 2 of 4)

Barbie

Objective Statement

To increase brand support and visibility in local NY neighborhoods.

Target Audience

25-40-year-old women who grew up with Barbie who are “in their prime.”  Think of multifaceted women who are knowledgeable in many areas, which is their biggest strength. They are women who are deeply rooted in their origins and proud. 

Rationale

The objectives align with our strategy to create a strong local presence and connect with our target audience through transportation. For example, think of an Upper West Side woman versus a South Brooklyn woman. So, different career women with their matching Barbies. There are varied ads for MTA public transport depending on location and demographic. Out-of-home advertising is a powerful tool for building brand recognition and influencing consumer behavior, making these objectives essential for our growth.

Bronx Barbie

Canarsie Barbie 

South Brooklyn Barbie

Upper West Side Barbie 

Financial District barbie

Williamsburg Barbie

Flushing barbie

Astoria Barbie

Harlem Barbie

Soho Barbie