Author: Ashkhen Sahakyan (Page 4 of 6)

I was a bit lost when making my creative brief, so here is what I have so far.

Project Overview: My project aims to help women feel confident about their appearance, specifically chapped lips. By utilizing Laneige liquid chapstick it will enhance as well moisturize their lips. 

Objective Statement:  To grab the customers’ attention and increase the amount of product consumers.

Target Audience: The target audience of my project are women in their pre-teens and teens.