The moodboard created to guide my brand’s identity is meant to encapsulate a focus on musicians that are notably groundbreaking, yet rough around the edges. This balance of grunginess and avant-garde mentality is what I want the brand to feel like, as it is meant to provide visuals for up-and-coming artists and bands that exist on the margins.

The color red has been chosen in order to convey passion, rebelliousness, and aggression (these attributes would attract musicians that value the same traits in their artmaking practices). The black and white image on the top left corner of the layout is of the original lead vocalist of the pioneering hardcore band Bad Brains.

I would want images created by my brand to capture this same level of rawness in the midst of live performances, as well as creating merchandise that feels equally wild. The brand I am imaging is a more grass-roots version of the company Bravado, which handles the design of merchandise and marketing campaigns for big-label artists such as Billie Eilish, 21 Savage, and Ariana Grande. Since Bravado is mainly geared towards A-List acts, I would want my brand, which is tentatively named Iconoclasm, to cater towards indie artists in local scenes. This is part of the reason why a rough-and-tumble approach is a valued aspect of my brand; it conveys a feeling of authenticity and being down-to-earth/approachable

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