Hello everyone my name is Kevin Dewitt and today i wanna talk a little bit about my mood board as well as my logo design. First off i wanna say i had a great time making this mood board. At first I saw this as challenging because I didn’t know where to start or what to do so let me take it from the top. The reason I chose the colors I did was because I wanted things to be bright. It attracts the eye level therefore you can control what is viewed. Being that I now have your attention this is where the images attached to the moodboard step up and helps me sell my services. We are designed as people to be creative so with that being said the yellows are bright and present a warm feeling when you come to be photographed. The chrome is added to pull your eyes in another direction and allows you to notice the contrast between the multiple colors. The black stands for excellence and allows the bright colors to be complemented rather nicely as a whole. The typography is legible and free from confusion so there aren’t any mistakes or miscommunication. My thought process on being able to explore different avenues shows that I don’t want ordinary. I want to go over and beyond and stand out from the others. My design of the logo shows a straight to the point look, Its minimum but allows you to understand exactly what I do and it shows confidence in the brand. I believe it is different from what you see in today’s market and that is how it was intended to be.