NIKE:
Statement Objective: Nike has the best sportswear for athletes and we want to branch out to Guyana for their cricket team.
Target Audience: The target audience is Guyana’s cricket team. To provide this team with new comfortable uniforms and gear to help support their team.
Rationale: I am trying to get Nike to branch out a store in Guyana due to the lack of gear Guyana has for their sports teams. With the help of NIke we can achieve the goal to give Guyana’s cricket team sports gear, jerseys, medic support and a comfortable reassurance that they are being taken care of.
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