Class 15

  • Date: Thursday, 03/18/2024
  • Meeting Info: P-122
  • Topic: Submit the OOH Moodboard & OOH Sketches before 6 pm today
    • Discuss Project 2 Part C: OOH Headline Exploration
  • Activities: Begin Part C in class & a feedback session on the creative brief.
  • Homework: Continue to work on Project 2

Class 16

  • Date: Thursday, 03/21/2024
  • Meeting Info: P-122
  • Topic: Work on Headline for the OOH campaign
    • Discuss Project 2 Part C: OOH Headline Exploration
HOW-TO-WRITE-HEADLINES-Lesson-Slides-1Download
  • Activities: Individual Feedback Session & Begin Part C
  • Homework: The final assignment should include: a. A document with the ten headlines (five types x five headlines). b. A separate document or presentation where students can juxtapose the headlines and corresponding images to demonstrate the synergy between the visual and textual elements. by Monday, March 25th, 2024.