Yeezy: 

Objective Statement:

  •  Yeezy Brand creates unique sneakers that increase comfort and streetwear for people who may not be fully invested but are still curious about the brand. 

Target Audience: 

  • Most YZY Brand consumers consist of young kids – young adults. It would be nice if YZY Brand could reach the hands of people from the mid 20s and above. 

Rational: 

  • OOH (Out Of Home) would be a great way to advertise YZY Brand since it would allow the Brand to be exposed on a surface other than social media. Most People above a certain age group don’t use Social media as often as other age groups.