DUNKIN DONUTS

Objective Statement

The goal is to get more people to use the dunkin app on the train/bus.  21.7 million people have downloaded the app. We will increase that number to 21.8 million.

Target Audience

18-35 year olds, New Yorkers, Gen Z and middle age men and woman, commuters who use the MTA often

Rationale

Dunkin has become a staple for the commuter in New York. It’s simple enough to get people interested in buying some delicious donuts and coffee, but with their shift to sustainability, how do you get people to spend time on the Dunkin app? This project will seek some answers on that questions.