Author Archives: Hailey Jiang
Jiang Hailey_Felix
![](https://openlab.citytech.cuny.edu/comd1127-type-media-ol39-f20/files/2020/11/Jiang-Hailey_TT_FF.png)
In this poster, Felix builds a strong hierarchy with scale and arrangement. ‘love’ and ‘inks’ are the largest and was placed in the center of this poster which drags viewers’ attentions. All the informational texts are legible in its size and style.
Colors also play a important role here. By using complementary primary colors like green and red, black and white. It creates a high contrast and a lot of visual vibration. Which is visually appealing to the viewers.
Jiang_Hailey Project 2 final
Jiang Hailey_TC Li Xu
![](https://openlab.citytech.cuny.edu/comd1127-type-media-ol39-f20/files/2020/11/Jiang-Hailey_TC-Li-Xu-.jpg)
Project 2 Part 2_Expressive Lettering_Hailey Jiang
Jiang Hailey_TT_Depero
![](https://openlab.citytech.cuny.edu/comd1127-type-media-ol39-f20/files/2020/10/Jiang-Hailey_TT_Depero_2-1024x768.jpg)
![](https://openlab.citytech.cuny.edu/comd1127-type-media-ol39-f20/files/2020/10/Jiang-Hailey_TT_Depero-1024x768.jpg)
I like these two pages because they both show a great hierarchy and also dynamic. Depero used different scales and type families to show hierarchy. And, he worked with the grid and arrangement to create a movement and so the viewers follow it. Depero also likes to use bright colors to drag viewers’ attention to what he wants the viewers to see.
Jiang Hailey_project 2
Jiang Hailey_TC_ET
![](https://openlab.citytech.cuny.edu/comd1127-type-media-ol39-f20/files/2020/10/Jiang-Hailey_TC_ET.jpg)
Jiang Hailey_TT_RP
![](https://openlab.citytech.cuny.edu/comd1127-type-media-ol39-f20/files/2020/10/Screen-Shot-2020-10-20-at-9.49.15-AM-724x1024.png)
![](https://openlab.citytech.cuny.edu/comd1127-type-media-ol39-f20/files/2020/10/Screen-Shot-2020-10-20-at-9.49.31-AM-724x1024.png)
The one on the left works the least to me because the tracking between words and letters makes it hard to read. My eyes were tired to identify the meaning of the poster.
The one on the right works best to me because of the scale contrast between text form, it drags my attention. The information is also legible.
Jiang Hailey_Project2_part1
![](https://openlab.citytech.cuny.edu/comd1127-type-media-ol39-f20/files/2020/10/Jiang-Hailey_Project2_part1-1024x802.jpg)
Jiang Hailey_Scher
![](https://openlab.citytech.cuny.edu/comd1127-type-media-ol39-f20/files/2020/10/Jiang-Hailey_TT_scher-1-1024x576.png)
This design became a new moment for public theater. These posters are filled with words, it is urban, aggressive, and crazy, just like New York. Her works are powerful and influential, it became the standard in two to three years. What’s even more amazing about Paula Scher is that after the paradigm shift she keeps exploring a new style of design.
Jiang Hailey_Type Book
Jiang_Hailey_TC_CT
![](https://openlab.citytech.cuny.edu/comd1127-type-media-ol39-f20/files/2020/10/Jiang_Hailey_TC_CT.jpg)
Jiang Hailey_Drop Cap
Jiang Hailey_TC_G
Jiang_Hailey_TC_K
![](https://openlab.citytech.cuny.edu/comd1127-type-media-ol39-f20/files/2020/09/Jiang_Hailey_TC_K-791x1024.jpg)
![](https://openlab.citytech.cuny.edu/comd1127-type-media-ol39-f20/files/2020/09/Jiang_Hailey_TC_K2-791x1024.jpg)
Jiang_Hailey_Found Alphabet
Jiang_Hailey_Typeface_Google
![](https://openlab.citytech.cuny.edu/comd1127-type-media-ol39-f20/files/2020/09/Jiang_Hailey_Typeface_Google-652x1024.jpg)