Judith Williams argument is about how Advertisements that has a specific look when it is designed for a specific product and expect a certain response towards it, is compared to ads that is for the same type of product but gives it a different image on how it is portrayed. Williams describe how in the Chanel ad, they gave it a feminine look with a french beauty, while in a different ad with the product Babe, same type of product, is being shown with a tom-boy looking female doing martial art representing a perfume product. I would agree with Judith Williams because some ads shouldn’t be on a one way track, there should be more options to help with a more broader audience.