This is an incredible photograph from Richard Foster. The photo is powerful, made by the way a single ray of light falls onto the cologne. It makes the cologne seem of great value and special as there is nothing else to distract the viewer. The light itself leads our eyes to the center of the photograph, reinforcing the importance of the cologne. Not only does the photo make the cologne seem important, but the lighting even sets the mood and tone of what the cologne may smell like. The darkness of the photo suggests that this would be worn in the evening or night, and the warm glow can imply the notes of the fragrance are from warm spices such as cardammom or cinnamon. The cologne looks desirable, but also makes the viewer think that if he wears the cologne, he too will be desirable. This is why the photo works so well!