For my final project, I want to take photos for an H&M Fall/Winter clothing catalog. I really like the brand and it is a go-to for many of my peers. It’s a fast-fashion brand that focuses much on millennials and older Gen-Z. They cater to both street and sophisticated styles. Offering some loud and also clean clothing, they have an outfit for any occasion. With basic and classic pieces, for both their streetwear and more casual looks, the brand is pretty versatile. They’re competitors are Zara and Forever 21, with H&M standing more as a middle-ground between the two.

The images I want to take will all include people, but some will have a stronger focus on the clothing itself and not show the persons face. The style will be fall/winter, therefore the pieces should reflect that season and mood. The main components of the outfits should be of earth tones, neutral colors, and intense, dark colors (maroon, navy, mustard).

The overall moods of the catalog should show comfort and confidence.

This is an incredible photograph from Richard Foster. The photo is powerful, made by the way a single ray of light falls onto the cologne. It makes the cologne seem of great value and special as there is nothing else to distract the viewer. The light itself leads our eyes to the center of the photograph, reinforcing the importance of the cologne. Not only does the photo make the cologne seem important, but the lighting even sets the mood and tone of what the cologne may smell like. The darkness of the photo suggests that this would be worn in the evening or night, and the warm glow can imply the notes of the fragrance are from warm spices such as cardammom or cinnamon. The cologne looks desirable, but also makes the viewer think that if he wears the cologne, he too will be desirable. This is why the photo works so well!