This essay seeks to analyze the āCalvin Gets a Jobā Mc Donaldās commercial series and creatorās used encoded messages to encourage young black men to apply for employment. The messaging of this commercial will be deconstructed in part using Barthesā, Saussureās, and Peirceās semiotic terminology and Stuart Hallās representation theory.
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Communication Design Theory
An in-depth introduction to communication design theory, this writing intensive course examines theoretical perspectives of design practice within the larger discourse of design and visual culture.
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