Prof. Jenna Spevack | COMD3504_D061 | Fall 2022
You will be reading and annotating the article “80s Design is Alive, Well, and Living in 2019” by Nadja Sayej, published in PRINT, March 6, 2019
Before reading, review the graphic design history videos … Read More
I can’t believe we are on Week 10 with … Read More
Racial, ethnic, and gender stereotypes have a long history in advertising media, marketing, and visual communications.
Select a historical 19th or 20th-century print or TV advertisement that uses obvious and/or documented racial, ethnic, or gender stereotypes to sell a product … Read More
If you can make it, join us this Wednesday, November 2nd at 6:30pm for a talk by Mike Woods,Director of Immersive Experience at m ss ng p eces.
Mike will discuss how real-time animation and real-time experiences transform content, entertainment, and marketing. He will … Read More
At the end of … Read More
“Rhetoric is the ‘technique of using the means of expression to persuade’. The hallmark of all rhetoric is that it involves at least two levels of language, the proper or denoted and the figurative or connoted.”
Aesthetics of Photography
You will be reading … Read More
You will be reading and annotating two texts: Paul Rand’s “Good Design Is Good Will” 1987 and Steven Heller’s “Underground Mainstream” 2008. In these texts, we will compare Paul Rand’s point of view as a corporate advertising designer and Steven … Read More
… Read More“Branding turned into belonging: belonging to a tribe, to a religion, to a family. Branding demonstrated that sense of belonging both for people that were part of the same group and also for those who did not belong.”
“The most powerful brands we are creating
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