Category: Assignments (Page 1 of 2)
Overview
The Research Project & Presentation is designed to facilitate independent research in contemporary design and design theory. Your goal will be to consider the ideas and theories we discuss in this course and the contexts in which they emerged. Then compare those with your … Read More
Overview
For this week’s reading and discussion be sure to review the section on Authorship & the Social Responsibility Movement of the New Millennium in the Week 12 Agenda.
Let’s take a look at Rick Poynor’s 2021 Eye … Read More
Overview
You will be reading and annotating the article “80s Design is Alive, Well, and Living in 2019” by Nadja Sayej, published in PRINT, March 6, 2019
Before reading, review the graphic design history videos … Read More
Overview
Racial, ethnic, and gender stereotypes have a long history in advertising media, marketing, and visual communications.
Select a historical 19th or 20th-century print or TV advertisement that uses obvious and/or documented racial, ethnic, or gender stereotypes to sell a product … Read More
Overview
“Rhetoric is the ‘technique of using the means of expression to persuade’. The hallmark of all rhetoric is that it involves at least two levels of language, the proper or denoted and the figurative or connoted.”
Aesthetics of Photography
You will be reading … Read More
Overview
You will be reading and annotating two texts: Paul Rand’s “Good Design Is Good Will” 1987 and Steven Heller’s “Underground Mainstream” 2008. In these texts, we will compare Paul Rand’s point of view as a corporate advertising designer and Steven … Read More
Overview
As we start to wrap up the “groundwork” of design theory (where revolutionary ideas evolved into mainstream modernism and corporate commercial design), let’s take moment to consider that in the history of design, not every story gets told. Why?
You will be reading and … Read More
Overview
Select a design or design object created after 1971 in which the influence of the theories and historical lineages that we’ve studied so far can be seen. Examine the ways in which the creator was responding, directly or indirectly, to concepts we’ve covered so … Read More
Overview
For our next reading assignment, we will be reading and annotating two texts written by architect-designer-artists affiliated with the Bauhaus. And one contemporary essay about Bauhaus designers.
- Madeleine Morley; Master László Moholy-Nagy Saw Photoshop Coming, 90 Years Ahead of Time (2019), AIGA Eye on
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