Author: Damani Douglas (Page 2 of 2)

Ferdinand de Saussure depicted communication through the sign, signifier, and signified. The sign represents the medium in which the signifier will live, for example, a metal octagon for a stop sign, or a painted wood & vinyl for a billboard. The signifier represents the image … Read More

1. On pages 9-15 of “Graphic Design Theory: Reading from the field” Helen Armstrong catalogs the consumer-designer relationship’s evolution from the avant-garde to near modern day. Armstrong draws emphasis on the progression from avant-garde & international typographic style pressing functionalist & constructivist visual tropes aiming to