Traditional design and typography has influenced the modern. Well, of course. But has modern become more accessible and better yet, practical?We see Bauhaus professors like El Lissitzky and Moholy-Nagy experiment with montage to make the process of to metal typesetting less complicated. Moholy-Nagy, ahead of his time, takes even further and explores “typophoto”. Madeleine Morley mentions that typo photo was a way to arrange type and image together using transparent film.  While traditional design focused more on the elaboration of design, modern design focuses more on getting the message across through typography.

Shaping a new kind of design relies on how society views the designs being put out. I believe there are many factors in which the world can differentiate traditional and modern. Typography plays a leading role in that social transformation. Hierarchy, for instance, is used most often to rank components of a design and how it will be delivered to the public. With hierarchy, we often question; “what word should be bold and which shouldn’t?.” We may ask, “how big should this part of the poster be since it’s the most important?” Another essential typographic element is alignment (or the lack of it). Certain design mediums may not require alignment, but that’s hard to find when on the topic of modern design. Alignment refers to text placement and how each letter and space in-between flows with the entirety of the page. That’s right, very crucial to design. The lack of alignment can create some interesting asymmetrical designs, if used precisely. I also highlighted typography to bring attention  practicality.

Modern design is all about practicality, while traditional was not. Back then, it didn’t need to be. Design wasn’t viewed by society as an essential part of their lives. Lack of technology is probably the reason for that. So it makes sense that now, with the rise of tech, we add ways to make lives seem easier. The lifestyle from the traditional to modern, even to contemporary eras have drastically changed.

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