Armstrong, Helen. “Introduction: Revisiting the Avant-Garde” Graphic Design Theory: Readings From the Field, Princeton Architectural Press, 2009. Pages 9-15

After studying the avant-garde movement, I believe there were similarities in other design movements as well. Avant-garde is a french word that means ‘advance guard’ used by the french army and also influenced by the french revolution. Now just by looking at this context of the avant-garde movement, I can think of a similar movement which is known as the propaganda movement through which political propaganda was promoted through art. For example, the “Uncle Sam’s” poster was used in world war 2 to recruit American citizens into the army.

When we talk about authorship in the design world we simply mean the person who created or originated an idea, design, or movement. It is essentially important to know about the author or designer because it gives the audience context of the author’s work. Authorship also works as a security for one’s work and gives an identity to it.

Now that we are living in a world of hi-tech and easily assessable through various forms of technology therefore it is equally important to have ‘Universality’ in our work be it anything, not just the artwork in order to reach a massive audience and convey the message. Just like the approach taken by the members of the Bauhaus school.

The internet and social media have made the world so saturated therefore the hunger to do something new, to become famous, or to do something unique has also increased. What is often time seen missing is a social and moral responsibility, to be mindful of others’ feelings and sentiments is also important. Being socially aware and responsible is not just for the artists it’s equally important for the audience as well.