Armstrong, Helen. āIntroduction: Revisiting the Avant-Gardeā Graphic Design Theory: Readings From the Field, Princeton Architectural Press, 2009. Pages 9-15
After reading āRevisiting the Avant-Gardeā, there are definitely some similarities between avant-garde movements of the past and the design field today. The term āavant-gardeā refers to art that is experimental, innovative and new. Our current design field today is similar in that aspect where design movements are always evolving with time, where old designs are outdated and new, refreshing designs are created in response to the change of times. With the development of new technology, more opportunities were created for graphic designers to explore and find new ways of creating and practicing design.
Designers definitely do participate in Authorship, Universality and Social Responsibility. Authorship refers to being the owner or creator of a piece of work. Many designers credit their work by leaving their signature, posting it under their social media accounts and platforms such as Instagram, twitter, or their website with their portfolio.
Universality reflects us viewers relating to designersā pieces of work. Many designers implement this in their work by putting things we may see in everyday life, or experiences many of us have faced, or culture, religion, etc.
Social responsibility is the responsibility to spread awareness, send a message to create change with their artwork. Designers participate in this by creating work such as posters for human rights, campaigns, social justice, etc.
I think what would drive avant-garde in the future would be any world wide problems such as corruption, world hunger.
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