Shelf Talkers

A shelf talker is a way to market directly to the consumer as they are making purchase decisions. They are used extensively in the wine and beverage industry.

Shelf Talker Due:

Upon completion of your blended wine you will add a new OpenLab post with text for your shelf talker, choosing the category “Shelf Talker”. The text for your shelf talker will contain the following information:

  • Name of your wine
  • Style of your wine (dry red/dry white)
  • Tasting notes
  • Food pairing suggestion

Once the wines chosen by the class to be served in the Janet Lefler Dining Room are determined a team of design students will create a shelf talker to be used as marketing material in the Dining Room Operation course.

Click here for help with posting

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