Eva Machauf | COMD 3501 OL26 | Fall 2020

Author: Magi Hossameldin

Cirque Du Soleil -Ad Campaign

https://drive.google.com/file/d/1c-MZXyiyInm_dlv8f3SzO7c3_tek8lAe/view?usp=sharing

https://drive.google.com/file/d/1J5TB7JkkV5DEE6gN66L_foURtt6hfOZj/view?usp=sharing

https://drive.google.com/file/d/1u-BNun0kwCcZN_M_yNqmFoIrnJSYx3s8/view?usp=sharing

https://drive.google.com/drive/folders/1t32rtdTnyz5t0jhClCXe8GoQU13tHrqf?usp=sharing

Paul Rand -IBM

After watching and reading ā€œHow to design an enduring logo: Lessons from IBM and Paul Rand An article with 2 embedded videosā€ I thought he was a strict designer when it came to critiquing him, as he did not give people design options. He gave people a single presentation or a single piece of what he thought to be a good recommendation. As it was also mention in the video ā€œhe didnā€™t want to hear if he didnā€™t like it he would say you hired me to do it and Iā€™m telling you this is what you should useā€, I really noticed that he was a genius and also detail oriented designer unlike Paula Scher she was a freestyle designer who went with the flow, he is way organized than her. As I remember she was more of a doodler and she made the Citi Bank Logo on a napkin even though Rand is the exact opposite of her he used to be more complex for example the IBM logo had more effort, study and thinking(research) done into it.

Paul Rand Video

After watching and reading ā€œHow to design an enduring logo: Lessons from IBM and Paul Rand An article with 2 embedded videosā€ I thought he was a strict designer when it came to critiquing him, as he did not give people design options. He gave people a single presentation or a single piece of what he thought to be a good recommendation. As it was also mention in the video ā€œhe didnā€™t want to hear if he didnā€™t like it he would say you hired me to do it and Iā€™m telling you this is what you should useā€, I really noticed that he was a genius and also detail oriented designer unlike Paula Scher she was a freestyle designer who went with the flow, he is way organized than her. As I remember she was more of a doodler and she made the Citi Bank Logo on a napkin even though Rand is the exact opposite of her he used to be more complex for example the IBM logo had more effort, study and thinking(research) done into it.

Paula Scher: Do What Youā€™ve Never Done Before

After watching Paula Scher: Do What Youā€™ve Never Done Before on Vimeo, I love the idea that Paula took advantage of each opportunity that was given to her to become who she is today. It made me realize that some opportunities come only once in a lifetime and if we didnā€™t take it seriously we wonā€™t ever grow. I love how she worked on the Highline logo. It was too simple but it sent the message it had the idea of being a credible place. I also love the idea that she mentioned about MOMA museum how she brought four brochures that did not look like but at the same time it had the same pieces of artwork, as Paula said, ā€œalthough the typography was pretty different than one another that happens is because theyā€™re done in different departments and the departments donā€™t talk to each other and not function together as one brandā€ which really makes sense as they donā€™t follow the design manual of the brand. It also showed that without connections and teamwork youā€™ll never succeed especially if youā€™re working in a big place like MOMA.

She also mentioned that sometimes take a leap of faith and you better ignore the brief and do something that you see more applicable if you have nothing to lose. I also like the idea that she mentioned thereā€™s a lot of difference between art and design or it is just order it has to do with your eyes. Your eyes canĀ  love the artwork without having a meaning although the design has a purpose. Designing has a message behind the art that it is representing.

Paula Scher Artist Series Video

This is the first time for me to see a video where Paula Scher is talking and to be honest all her designs speak for her energy, she got a great energy which is reflected in all her designs. She has an amazing spirit, I really loved the part where she said the design of Funkā€™s posters made Noise, it was loud, visible and original.Ā 

Her typography was designed to make a statement and an identity, then it became a popularized style where the design speaks about itself. You see other posters and know that these belong to the others you saw somewhere else. I find it very hard at her time where there was no place or social media for them to search and get inspired about an idea, they had original ideas that weren’t somewhere else and they also worked with type presses they had no computers! As she also mentioned that all she got was her hands. Itā€™s mind-blowing to be honest for me.