Coffee, Per Eater

So this is beverage course, share what you like about coffee. Here is a recent post by EATer on NYC coffee. My favorite, Brooklyn Roasting Company (just down the street at 25 Jay Street), is not on the list but I still respect what they wrote about: Best Cafe Coffee http://ny.eater.com/maps/best-cafe-coffee-shop-new-york-city-brooklyn-queens

What is your favorite coffee shop? Is it on the list?

Let me know of you try any of the shops on here.

 

Graph Analysis

Table Wine Volume Share By Color: From 1991 to 2009 based on this graph, we can see that the U.S market has a somewhat similar favor for red or white wines, with red wine taking the lead. Presently, there seems to be less of a demand for blush colored wines. I wonder what influence this change and what made it so popular in ’91. Also, does it have anything to do with preparing people or sparking more of an interest in the darker wines as one could notice, the percentage of people who favored blush colored wines significantly dropped after 95′ and into the 2000’s we see higher interest in the red wines. Symbiotically, the interest in white wines has decreased but still remains a bit more consistent than the other colors.

The Wine We Drink in 2011: This graph shows the specific types of wine popularity in terms of the market share by sales in 2011. This graph along with the following slide that presents the “Big Three” (Chardonnay [20% market share, 23% $ share], Merlot [11% market share, 12 $$ share], Cabernet Sauvignon[10.5% market share, 14% $$ share]) in 2007 notes that the wine drinkers in the US seek familiarity and follow certain trends. The influences determined are from movies, tv and fashion icons marketing their brand/unbranded wines.

Analyze the two graphs

The two graphs I chose to analyze are Total Wine Consumption and Core vs Marginal Ratios 1994-2012. The Total Wine Consumption graphs shows us that every year the consumption of wine is increasing. In 2001, the graph shows us that 207 million cases of wine have been purchased. In 2012, the graph had shown the wine consumption had increased by 88 million cases. From the graph it shows that every year that passes the wine is becoming more popular.

In the graph Core vs Marginal Ratios 1994-2012, it shows that the ratio of the the core has gone up 23 percent from 1994 to 2012. This means that people are drinking wine more often compared to before. The core are the population that drink at least once a week compared to the marginal that is once a month. This two graphs supports each other and shows how often and how popular people are drinking wine currently compared to before.

Graph Analysis

The two graphs analyzed were: “Core Weekly/Monthly purchases by Price Category, 2012” and “Past Year Direct Wine Purchases, 2010”. The first graph shows us the percentages of purchases in different price categories. The first category shows that 26% of core buyers pay $5 and less for their wine. The two most common categories were: 46% of core buyers spent $5 – $9.99 and 48% of core buyers spent $10 – $14.99. The percentages went down from there as prices went up to $50+ with 9% of core buyers in that category. This information shows us the trend of money spent on wine is usually in the $5 – $14.99 range.

The second graph “Past Year Direct Wine Purchases, 2010”, compares the purchases of wine at a winery with purchases of wine at a winery website. This shows us that 37% of core buyers and 18% of marginal buyers purchased wine at a winery. It also shows that 14% of core buyers and 5% of marginal buyers purchased their wine at a winery website. This indicated that core buyers and marginal buyers mainly purchase their wine at a winery compared to a winery website.

Comparing the two graphs.Percentage Growth of table wine consumption.(Percentage gain/loss by year to Total table wine consumption

The reason why  I chose these two graphs percentage growth of table wine consumption and total table wine consumption.  I want to compare what made the market go up 1993-2012.  When I did some research on wine business.com.  I read that it has been 19 years of consecutive growth of wine consumption in the U.S since 2012.  Even though we as a country we went through two recessions the market continue to grow. In 2012 360 million cases of wine continue to rise.” Wine sales in the U.S and foreign countries increased 2% from the previous year bringing the retail value $34.6 billion according to wine industry consultant Jon Fredrikson”. Of the total almost two-thirds of California wine shipments to all markets in the U.S and abroad reached 250.2 million cases”.  The U.S. is the largest wine market in the world with volume Growth”, said Wine Institute President and CEO Robert P Koch. ” Competition for retail shelf space and consumer attention is intense, so California’s high quality, record wine grape harvest in 2012 could not have come at a better time”