There is not much media and ads on that site. It is pretty much a lot of information. It tells me that they have a specific audience who doesn’t rely on pictures to be attracted and learn more about their info. There are about 8 pages and the tone is pretty casual. The information they use is data. It is mostly black and white text and no videos. I can make this a good fit for publication because there is info that is interesting during this time period because NFT has become very popular in this time right now.