To summarize this article, it basically states that Monsanto is aiming to control the agricultural industry. Currently farmers can plant only one generation of potatoes and not replant it because that would break the potato genes in production. Monsanto, instead of trying to go the organic route is going down the route of Genetic engineering and is trying to monopolize it by preventing anyone else from reproducing their method.
Certain image that come to mind would be a moldy potato that looks likes its dying. Another idea would be newborn plants in the foreground and the potato in the background.