The first ad what i got from it was that the company sells shavers that are “sharp” enough to with stand any Hair type even if your a hairy animal. Probably focuses more on the quality of blade which would explain the overall sophisticated look of the ad.

The second ad has a toughness and a smoothness to it. They are probably trying to focus on the smoothness of the shave with the smoothness of his skin and the toughness of the guys expression making reference to the sharpness of the blades. So soft on skin tough on hair. Its also soft diffused light which adds to it compared to the higher intensity and grungy look of the other ad but thats because they are trying to portray two different things.